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The Chumbawamba Factor

August 23rd, 2005 · No Comments

“Chumbawamba sold a lot of records, and every single one of them ended up in a milkcrate at a yard sale, six months after it was purchased. And what we told [the record labels] is, ‘Look, you had a great long run of business essentially built on regrettable impulse buys,'” says Garland. “‘That was a great business, make no mistake. You owed much of your success to that. But it engendered a lot of cumulative ill-will with the customer.'” [cont.]

The Chumbawamba Factor: Pitchfork Feature

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