WeSC East Coast Tour from Brian Shannon on Vimeo.

Good times and good skateboarding… read the write-up and review on the Tiger blog.

http://www.tigerdistribution.com/new/2009/10/26/rum-scurvy-slash-revisited/

Wilson chilling with us during our Tiger Distro Web meeting — “Lemme tell you something about the tweeter-net man.”

https://twitter.com/jesse_the_tiger/status/1570154120

We just swung by the iStore in Westmount to pick up an iBook we had in for service (bad luck for the old iBook - fried logic board).

Surprised to see they had 10 or so boxes of WESC earphones on display for sale. Asked how they’d been doing and the guys who run the place mentioned that they’ve almost sold out of their first order and the demand/inquiries are high!! Even the employees are rocking them.

Congrats the Jer, Jes and B @ Tiger for getting this program flying.

Find the iStore here.

Fun campaign for the new WESC headphone program.

http://www.wesc.com

I’m loving the 2008 WESC summer campaign.

It’s a series of photos that look like they might be photoshop-ed collages, but in reality are carefully staged/set-up to look like items are on top of other items; items have been pasted; and using techniques similar to “forced perspective”.

Well done.

http://www.wesc.com/?#campaign/

Nice shirt Ozzy.

The L.A. WESC on ROBERTSON BOULEVARD always seems to have fun stuff going on.

This time they have some impressive giant live grass hanging rings. I’ve always liked the work and people that seem to come out of the “Art Center College of Design”.

“WeSC (We are Superlative Conspiracy), one of the finer establishments in America for all your skate culture needs (and boasts the support of Stereo Skate guys Jason Lee and Chris Pastras) has some big doings. Former Pasadena Art Center College of Design student and avid snowboarder Jeff Hastings may work with grass seed (you can see his grass wall at Bandini Art gallery in Culver City), but his work ain’t no Chia Pet. What Hastings has created is an “environmental art installation”–rings of grass comprised of soil, seed, and vermiculite that look like potted donuts–in WeSC’s L.A. store. He suggests that having the rings growing in the store “defies the odds of nature.” Kind of like a flower growing through a crack in the sidewalk. Or Carrot Top..”

http://www.joshspear.com/item/jeff-hastings-at-we-are-superlative-conspiracy/

Perfect for an upcoming trip and a hot summer in the office (the sony’s are like heated earmuff’s)!

The WESC headphone program is about to take off. I’ve seen them in person and they’re awesome…

“The first of several WeSC headphones videos are finally done! You’re the first to see them, and we think they’re pretty amazing. We hope you agree! Links literally just went up and can be viewed here:

Ray Barbee, Lady Tigra, Amy Gunther, Timbuktu, ADL, Frankie Shin & Svala, MEGA, AC Bananas of Steed Lord can be seen in :
 http://www.youtube.com/watch?v=WLI038FW4wk

And Ed Leigh is doing his thing in:
 http://www.youtube.com/watch?v=5WRq-yzeBnk

We have 2 more videos from LA coming soon - starring among others: Jason Lee, Chris Pastras, Mercedes Helnwein, Alex Prager, Beth Reisgraf & Clint Peterson.”

Check out the WESC headphones collection here

The guys at Tiger got a write up this past week, main page in the Gazette business section.

They’re really on a role with the WESC Headphones program coming up, KnowShow next week and a solid season ahead for WESC clothes.

This was overdue.

“There’s over 30 brands in this building - in this hallway - right now that are all really relevant in the streetwear and skate fashion game,” said Jesse Bowden of Tiger Distribution, whose office is a couple of doors down from Mehra’s.

When Bowden founded Tiger in 2001, he set up shop in “a 500-square-foot dungeon,” and began selling WeSC, a then-largely unknown Swedish clothing line. While Tiger did a modest $30,000 of business in its first year, it was soon ready for bigger digs.

In 2004, after two moves, Bowden invited his friends Oli and Mer Van Roost of Rekognize, a marketing and design agency, to share his space with him.

By 2007, Tiger was selling $3 million worth of clothes a year and needed to expand farther. That’s when the Van Roosts turned Rekognize into a sales agency - although they still do design work that interests them - and moved into the space across the hall from Tiger in the RCA centre.”

Read the whole article here | Tiger post on this

The boys over at Tiger have been busy! They recently got the WESC fall 07 collection onto store shelves across Canada and wow… some beautiful pieces…

Jesse writes…

“For those of you that couldn’t get your hands on the latest WeSC consumer catalogue, here is a preview of some of the many hot styles served up by the crafty Swedes at WeSC. ALL of these styles are NOW available across Canada at the finer WeSC dealers! To get more details about each style, check out the WeSC home site HERE. Enjoy and get on it before they are sold out!”

Tiger Blog | Subscribe to the Tiger Blog via RSS

Andrew’s a great guy and an awesome rider. I’ve hung around with twice at the Empire Shakedown — he’s a perfect fit with WESC,

“Canadian Andrew Hardingham is joining the Superlative Conspiracy, meaning that we will have to deal with one of the craziest/weirdest people in the snowboarding scene today. According to Canadian distributor Jesse Bowden, Andrew is a perfect fit for the Superlative Conspiracy since he is such a creative rider, always looking for something different. He will be rocking our Outerwear as well as our Streetwear! ”

http://www.transworldsnowboarding.com

WESC has launched a music competition. A ton of entries have already been uploaded — some good and some bad !! You can either submit an original track or create a cover of Olivi-Newton-John’s “Let’s get physical” from ‘82. “Everyone that submits a song gets a pair of free WeSC headphones” which is pretty cool in my opinion.

Hello Superlative Conspiracy, It was about time for us to do something exciting on the World Wide Web and we decided to team up with VICE, Hyper Island students and media agency Starcom to unite musicians around the world.

Let´s get physical is our recently launched online competition. We want you to have fun creating songs inspired by our campaign and will reward you with a pair of free WeSC headphones. As if that isn´t enough, we might even invite you to perform your song at our bash in London!

Check www.wesc.com/letsgetphysical for more info.

Fecalface.com has a recent interview with Jason Lee along with some of his photographs.

“Someone once said, “talent lies in everyone, it just takes the right spark to set it off.” Jason Lee’s spark was skateboarding. Skating put him in the right place at the right time to get a spark off of something else, acting. Acting brought him into the world of the movie camera, which sparked off into photography. But his entry into to the visual arts started professionally with his direction of Stereo’s classic film A Visual Sound, 1994. It has continued into this new century with photography and directing short films.

As you’ll read, Jason’s interest and passion about photography runs just as deep as it does for skating and acting. His quiver ranges from the traditional 35mm cameras and large format Polaroids to glass plate negative monsters, like the one used to take the ghostly black and white portrait of Brian Gaberman that you’ll see below. His work has appeared in Anthem Magazine, The Skateboard Mag., and Stereo Sound Agency ads. Another saying goes, “a photographer is only as good as the next project”, he is curently working on a new project that will be in book form. Jason continues to push himself creatively and speaking as someone who has watched him grow from his early skating years, I’m sure it’ll be something interesting to watch.”

Read the Interview

Go grab yourself some stylish new threads for winter and support a good cause. I saw some of the WESC goodies being sold… some awesome stuff.. so get their early and dip yourself. Banane will be running the show so say hi to him from stevey.com!

“If you’re around downtown Montreal this Sunday, drop by and say hi and shop for some fashion goodies at Farha Foundations yearly fashion sale “Au Coeur de la Mode”. You’ll find WeSC and loads of other brands that will get you looking oooooooh so hot for the coming holidays. Minimum 25% of all sales goes to help find a cure for AIDS.”

One day only — Sunday, November 12th, 10am til 5pm at the Palais the Congrès (1001 Bleury - métro Place d’Armes)

View the WESC at Au coeur de la mode Flyer

WESC has begun distributing their WETV broadcasts in video podcast format. High production quality and some good pieces intro-ed by Greger each month. Look for the Greger’s intro (WeSC Calendar- Introduction), the Jason Lee (WeSC Calendar - May) feature, and the Street Horsing feature (WeSC Calendar - Horseplay).

About WESC
“When WESC started in early spring 1999, it was a new company; yet no inexperienced people were behind it. It was built by a tightly knit group of people with a solid background in clothing, skateboarding and snowboarding. There were never any questions about what we wanted to create: a company based on personal engagement and conviction; a theme of shared ideas and common values; and friendship, trust and honesty among equals. With a unique network of contacts among athletes, artists, companies and media, our first priority was always to create a feeling of solidarity. The term “Superlative Conspiracy” symbolizes what WESC as a brand and company represents: a group, a family of good and competent people working toward the same ideal. We is neither a skateboard nor a snowboard clothing company; WESC is an street fashion company with its roots in skateboarding.”

WESC Podcast (itunes) | WESC Podcast (xml) | WESC.tv

Never a man to sit idly by … Ben Couves has been a setting up quite the hot new event in Vancouver. He’s got a ton of brands on board and rumor has it next years show will be off the hook! Also keep an eye out for official “Office Boys” events and challenges with all your favorite riders and Vancouver creep-stars ….

“If you don’t know, than how will your customers? Get in the KNOW!

KNOWSHOW is an exciting three day event. Hundreds of retailers from across Canada meet with industry to set the trends of the upcoming season. See all the brands you have to in one spot, and find those new lines that are setting the stage for the future of specialty retail in this country.”

KNOW?SHOW

WESC have put up the fall/winter collection on their site. The theme is an urban equestrian one. Some awesome pieces with inspired fall colors. Everyone needs a RAMSEY (Mens Collection > 21/71).

“About WESC
When WESC started in early spring 1999, it was a new company; yet no inexperienced people were behind it. It was built by a tightly knit group of people with a solid background in clothing, skateboarding and snowboarding. There were never any questions about what we wanted to create: a company based on personal engagement and conviction; a theme of shared ideas and common values; and friendship, trust and honesty among equals. With a unique network of contacts among athletes, artists, companies and media, our first priority was always to create a feeling of solidarity. The term “Superlative Conspiracy” symbolizes what WESC as a brand and company represents: a group, a family of good and competent people working toward the same ideal. We is neither a skateboard nor a snowboard clothing company; WESC is an street fashion company with its roots in skateboarding.”

http://www.wesc.com/collection.php

From Jes —

“Good day gang!
If any of you should find yourselves in Montreal this weekend and looking to pick up some goodies, come by and check AU COEUR DE LA MODE.
There will be over eighty different clothing brands selling goodies for a great price and 25% of ALL earnings will go towards AIDS research!!!
It a good cause and a great way to get some hot deals!!

SPREAD THE WORD AND SUPPORT!”

See full flyer

Great shots of B and Marc in NYC for the WESC store opening last week.

Cobrasnake and the WESC NYC opening | Some more photos

“Nokia and WESC have started, what they say is, a long-term cooperation. The mobile lifestyle personifies both companies and being unpredictable is a motto that the two companies share. The first common launch is a special edition of Nokia 3250. The Nokia WESC Limited edition will only be manufactured in 500 copies.

Unlike the original 3250 the WESC model will come with a memory card preloaded with music and other goodies, passport-case, eye-mask, WESC travel guide (printed and digital), Sennheiser headphones, one spare skateboard wheel from Stereo skateboards and one ballon(?).

The package will cost around 400 Euros and will be available in selected stores march 31st.”

NOKIAWESC

WESC Travel Guide Coming end of the month !

Benny and Jes at the WESC sales meeting in sweden.
Good job boooyzz.

more snaps on the WESC site

“Stretch Armstrong will be dropping into Montreal, Quebec on Dec 9th to spin some beats and heat up the city!
Good day ladies and gents. It’s now OFFICIAL! Mr. Stretch Armstrong will be dropping into Montreal, Quebec on Dec 9th to spin some beats and heat up the city! This is going to be good times for sure! If you’re in the area, make sure to pass, grab a few soda pops and get wild. This is Not to be missed! See ya there! ”

Fri. Dec 9th at Living (4521 St Laurent Blvd.)

http://www.wesc.com/news.php?xid=71&xmonth=11#a71

Fun little streaming video clips from our favorite scandi kids … bunch of them now calling L.A. homebase.

WESC TV

New Site